When you're planning to purchase an LED screen for your business, event, or advertising campaign, one of the first questions you may face is: Should I choose a custom LED screen or a standard one?
Each option has its pros and cons, depending on your project needs, budget, and installation environment.
Let’s break down the key differences to help you make an informed decision.
What Is a Standard LED Screen?
A standard LED screen comes in predefined sizes, resolutions, and specifications. These screens are mass-produced and typically have fixed:
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Pixel pitches (e.g., P2.5, P3, P4, P6)
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Cabinet sizes
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Aspect ratios (often 4:3 or 16:9)
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Brightness levels
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Configurations (front or rear maintenance)
Pros of Standard LED Screens:
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Lower cost
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Shorter lead time
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Easy to replace parts
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Proven performance with common use cases
Best for:
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Basic indoor/outdoor advertising
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Budget-conscious projects
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Quick installations
What Is a Custom LED Screen?
A custom LED screen is tailor-made according to your specific needs. You can define the screen’s:
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Exact dimensions and shape (even curved or irregular)
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Pixel pitch and resolution
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Cabinet structure and mounting system
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Brightness, color calibration, waterproofing level, and more
Pros of Custom LED Screens:
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Perfect fit for unique spaces or architectural features
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Full control over design and performance
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High impact for branding or artistic displays
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Better integration with existing systems or enclosures
Best for:
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Shopping malls, control rooms, airports, exhibitions
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Creative installations and architectural LED walls
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High-end branding projects or OEM/ODM needs
Key Factors to Consider
Budget
Standard: Lower
Custom: Higher
Lead Time
Standard: Short
Custom: Longer
Design Flexibility
Standard: Limited
Custom: Unlimited
Installation Type
Standard: Fixed
Custom: Fixed / Creative / Complex
Maintenance
Standard: Easy
Custom: May need training
Applications
Standard: General use
Custom: Specific or creative use
Which One Should You Buy?
Ask yourself the following:
Do you need a screen for a common use case like outdoor signage or event rental?
→ A standard LED screen is likely sufficient and more cost-effective.
Do you have a unique installation space, branding requirement, or need a wow factor?
→ A custom LED screen will better serve your goals and create impact.
Why Choose Topview Display?
At Topview Display, we offer both standard LED display solutions and fully customized OEM/ODM services. Whether you're looking for fast delivery or a one-of-a-kind LED screen project, our team is ready to support you from design to installation.